Update: Bruce Willis’ team shared a statement with the Hollywood Reporter (opens in new tab) that it “has no partnership or agreement with this Deepcake company,” denying earlier reports that he had sold his likeness to the firm to be used in future digital ads and movies.
A Deepcake spokesperson also confirmed with THR that Willis’ digital likeness can not be sold and that “the rights to Bruce Willis’s image to his Digital Twin belong to Bruce Willis and him only.” Deepcake also stated that any involvement with their company was set up through Willis’ agency, CAA, and the quotes used on their site were in reference to Willis’ time working on the above digital ad.
Leave a reply