Dec 3, 2014

These Medical Infographics Are Empowering Patients

Posted by in category: biotech/medical

By — FastCompany

Anyone who has had a chronic medical issue–or a family member with one–knows how difficult it can be to understand what their doctors are talking about. Enter Emmi Solutions, a health data visualization company that uses multidisciplinary art to explain complex concepts to patients of all ages. “Health care is very personal and can be really scary. People want to be involved, supported, reassured, and guided to make the right decisions for themselves and their families. Caregivers want that for their patients too, but haven’t always had the tools or the incentives to provide that,” says Greg Blew, the company’s chief creative officer. “So we started making interactive multimedia programs that educated patients about upcoming surgical procedures and set their expectations around factors like recovery time, postoperative pain, and potential risks.”

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