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Mar 11, 2015

The Internet of Things Will Be a Giant Persuasion Machine

Posted by in category: internet

Jordan Pearson — Motherboard

It’s 2020, and you’ve signed up for a weight-loss program. You’re alone on a Saturday night because your significant other is out of town, none of your friends are available to catch a flick at the theatre, and a pizza is sounding pretty good. You Google the address for your favorite joint and walk over instead of ordering dro​ne delivery because it’s cheaper, and you’re old fashioned like that. Just before you order at the counter, however, your friend calls you to ask if you want to see a movie after all.

How did this happen? An algorithm analyzing your communications and monitoring your friend netw​orks learned that your partner was away, and your Facebook posts revealed that you wanted to see a movie but nobody was available. Sentiment analysis of your tweets​ suggested that you were feeling alone and a little sad.
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