“To identify emerging trends, I use a six-part methodology beginning with seeking out those on the fringes doing unusual experimentation or research. Next I look for patterns using my CIPHER model, where I identify previously unseen contradictions, inflections, practices, hacks, extremes, and rarities. Then I ask practical questions, mapping trajectories, building scenarios, and pressure-testing my conclusions.”
Dec 9, 2015
8 Tech Trends to Watch in 2016 — By Amy Webb | Harvard Business Review
Posted by Odette Bohr Dienel in category: business
Tags: Forecasting, technology
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