Over the next few weeks, while browsing cuties on the dating app, Tinder, you may find an image of a celebrity with an ‘organ donor’ icon next to their photo. By swiping right (usually an action which means “sexy!”), you will be given the option to register as an organ donor.
In what might seem an unlikely partnership, Tinder has partnered with the UK’s National Health Service (NHS) to recruit organ donors.
Why? Desperate times sometimes call for unconventional measures.
Comments are closed.