1. Predictive analytics
Imagine being able to project a customer’s worth as soon as he buys your service. Sounds impossible, right? Well, in the course of our AI-as-triage work, we helped a leading online registry predict the lifetime value of its patrons within a few days of sign-up with 90 percent accuracy. Now, the registry can make more informed decisions about its customer service, delivering as much value as possible to its most loyal users.
Of course, creating a predictive solution requires a complete record of your customer interactions. Building this database takes time, but many of the necessary components are available off the shelf. Even if predictive analytics are a way off for your business, start collecting customer data now so you’ll have it when you decide to tap into AI.
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