Impossible Foods Inc.’s new faux-chicken nuggets go on sale at about 150 restaurants Tuesday, with a grocery rollout set to follow later this month, as food companies jockey for the new segment of the imitation-meat market.
Restaurants serving the nuggets include David Chang’s Fuku in New York City and Tal Ronnen’s Crossroads Kitchen in Los Angeles. They will also be available at regional chains such as Fatburger and some Dog Haus locations this week. By the end of the month, supermarkets including Walmart, Kroger, Albertsons and Safeway will sell the nuggets. More than 10,000 grocery stores will offer them by the end of the year, according to a statement from Impossible Foods.
The plant-based poultry product marks the company’s entry into the increasingly crowded category.
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