There is no doubt that the “metaverse” will continue to dominate conversations — in both marketing and culture — for years. But there’s no need to sit on the sidelines as the new paradigm of 3D or “spatial” communication emerges; it’s already here and consumers are engaged and creating. Get active in AR/VR/XR today to entertain your audiences and keep your brand top-of-mind for the influencers driving the next revolution in creativity.
Jason Steinberg is managing partner of Pretty Big Monster.
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