Marketing and the need for data rules
Legislators and decision-makers worldwide have also been active in regulating data although it’s almost impossible to keep pace with change in many places. The genuine exploitation of data requires rules and regulations, as growth always increases the potential for misuse. The task of technology companies is to build data pipelines that ensure the trust and security of AI and analytics.
Data is the new currency for businesses, and the overwhelming growth rate of it can be intimidating. The key challenge is to harness data in a way that benefits both marketers and consumers who produce it. And in doing this, manage the “big data” in an ethically correct and consumer-friendly way. Luckily, there are many great services for analyzing data, effective regulation to protect consumers’ rights and a never-ending supply of information at our hands to make better products and services. The key for businesses is to embrace these technologies so that they can avoid sinking in their own data.
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