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Sep 5, 2022

A digital human could be your next favorite celebrity—or financial advisor

Posted by in categories: biotech/medical, business, finance, health, media & arts, robotics/AI

When one of China’s biggest celebrities, Simon Gong —also known as Gong Jun—released a new music video in June 2022, it quickly attracted 15 million views on the country’s Twitter-like microblogging site Weibo. But the event also stood out for a different reason—one that only eagle-eyed fans might have noticed. The singer in the video was not Gong himself, but a digital replica created by Baidu, a “digital human” powered by artificial intelligence (AI). Likewise, the lyrics and melody were generated by AI, marking the recording as China’s first AI-generated content music video.

Deloitte defines digital humans as AI-powered virtual beings that can produce a whole range of human body language. In recent years, businesses focused on providing round-the-clock services, as well as the media and entertainment industry, are increasingly adopting this nascent technology, aiming to capture a growing market. And as digital humans increasingly populate other sectors like retail, health care, and finance, Emergen Research forecasts that the global market for digital humans will jump to about $530 billion in 2030, from $10 billion in 2020.

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