“This is the break of dawn,” declared Slush CEO Eerika Savolainen, kicking off this year’s event and its messages of hope, renewal and change. The sense of positivity was palpable among the 12 000 attendees, including 4 600 startups and 2 600 investors, gathered at the Helsinki Exhibition Centre.
Since its inaugural event in 2008, which attracted 250 participants, Slush has become a landmark in the tech industry’s event calendar. It has developed a secret sauce featuring a student-led organisation, relaxed atmosphere and knack for attracting big names in tech both on stage and to Helsinki in general. At the same time, it has been able to maintain its mission to create and help ground-breaking entrepreneurs.
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