Jan 5, 2023

Sony and Honda reveal Afeela, their joint EV brand, at CES

Posted by in categories: robotics/AI, space, sustainability

Nearly a year after Sony and Honda shared plans to jointly make and sell electric vehicles, the two companies revealed a prototype under the brand name Afeela.

The four-door sedan was driven onstage at CES Wednesday as Kenichiro Yoshida, the CEO of Sony, talked through the company’s mobility philosophy, which prioritizes building vehicles that have autonomous capabilities and are transformed into “moving entertainment space[s].”

The first preorders of the Afeelas are scheduled in the first half of 2025, with sales to begin the same year, said Yoshida. Initial shipments will be delivered to customers in North America in the spring of 2026.

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