May 13, 2023

Google strikes back at Microsoft with AI “experience” for search results

Posted by in category: robotics/AI

Google announced it is rolling out generative AI to its core search engine.

Shortly after Google made several AI-related announcements at its annual developers conference, its parent company Alphabet’s stock shot up by 5% on Wednesday and reportedly made gains of $56 billion to its market value.

Kicking off the conference, saying, “As you may have heard, AI is having a very busy year. So we have lots to talk about,” CEO Sundar Pichai announced that the company is adding Search Generative Experience (SGE) to its search engine by way of AI snapshots. Those who opt for SGE will see an AI-powered snapshot of key information to consider, with links to dig deeper.


According to an announcement made at Google i/o, people who opt in to Search Generative Experience (SGE) will soon see “AI snapshots” appearing alongside results from Google Search.

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