The Meta chief has drawn up plans for Instagram to introduce a Twitter competitor that would allow users to share text, per reports last week. Zuckerberg is reportedly already going out of his way to get high-profile influencers onboard.
This is not the first time Zuckerberg has taken a leaf out of his rivals’ books. In the span of almost two decades, he has been able to create – and keep intact – his $630 billion social-media empire by copying ideas from plucky upstarts building competing social networks.
Musk’s new Twitter CEO Linda Yaccarino seems ready for the challenge from Zuckerberg, but if she and Musk are really serious about turning Twitter into a money-making machine, they may need to do some brazen copycatting of their own.
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