May 23, 2023

Spotify may use AI to make host-read podcast ads that sound like real people

Posted by in category: robotics/AI

With Spotify’s AI DJ, the company trained an AI on a real person’s voice — that of its head of Cultural Partnerships and podcast host, Xavier “X” Jernigan. Now, the streamer may turn that same technology to advertising, it seems. According to statements made by The Ringer founder Bill Simmons, the streaming service is developing AI technology that will be able to use a podcast host’s voice to make host-read ads — without the host actually having to read and record the ad copy.

Simmons made the statements on a recent episode of “The Bill Simmons Podcast,” saying, “There is going to be a way to use my voice for the ads. You have to obviously give the approval for the voice, but it opens up, from an advertising standpoint, all these different great possibilities for you.”

He said these ads could open up new opportunities for podcasters because they could geo-target ads — like tickets for a local event in the listener’s city — or even create ads in different languages, with the host’s permission.

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