The show provides a glimpse into humanity’s astonishing diversity. Social scientists have a similar goal—understanding the behavior of different people, groups, and cultures—but use a variety of methods in controlled situations. For both, the stars of these pursuits are the subjects: humans.
But what if you replaced humans with AI chatbots?
The idea sounds preposterous. Yet thanks to the advent of ChatGPT and other large language models (LLMs), social scientists are flirting with the idea of using these tools to rapidly construct diverse groups of “simulated humans” and run experiments to probe their behavior and values as a proxy to their biological counterparts.
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