MySpace gave us co-founder Tom right off the bat: join the social network and you started with at least one friend, even if he never interacted with you. Now social platforms like Snapchat and Facebook are using generative artificial intelligence to give us smarter and more engaging friends.
When Facebook parent company Meta reported financial results last week, CEO Mark Zuckerberg said he saw the AI friend as an assistant or coach that “can help you interact with businesses.” Facebook’s AI chatbots will reportedly offer a range of personalities and capabilities, presumably in the hope that at least one will appeal to most if not all Facebook users.
According to Financial Times reporting, Zuckerberg is “spending all his energy and time” on this: a massive shift from the metaverse and virtual reality, his previous idée fixe.
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