Aug 14, 2023

How our tastes influence our creativity

Posted by in categories: computing, neuroscience

The more we like our ideas, the faster we give them shape. But to be creative, we need to focus on out-of-the-box thinking. This is what Alizée Lopez-Persem and Emmanuelle Volle, Inserm researchers at Paris Brain Institute, showed in a new study published in American Psychologist.

Using a behavioral study and a computational model to replicate the different components of the , the researchers explain how individual preferences influence the speed of the emergence of new ideas and their degree of . These preferences also determine which ideas we choose to exploit and communicate to others.

What drives us to develop new ideas rather than settling for standard methods and processes? What triggers the desire to innovate at the risk of sacrificing time, energy, and reputation for a resounding failure? Creativity is based on complex mechanisms that we are only beginning to understand and in which motivation plays a central role. But pursuing a goal is not enough to explain why we favor some ideas over others and whether that choice benefits the success of our actions.

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