YouTube has had it with you blocking the ads on its platform — and it’s willing to make the experience as miserable as possible until you give up.
As Business Insider reports, the company is encouraging viewers to turn off their ad blockers in their browsers or subscribe to YouTube Premium, which costs a whopping $13.99 a month, by degrading the experience of using the site.
“Ads are a vital lifeline for our creators that helps them run and grow their businesses,” a spokesperson told Insider. “That’s why the use of ad blockers violates YouTube’s Terms of Service.”
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