Buick is in the middle of “an evolution” as it introduces a new design based on the Wildcat EV concept. The company revealed a new tagline and brand campaign, “Exceptional by design,” showcased by a sleek gold Wildcat EV model.
Although Buick has yet to launch its first EV in the US, the automaker is prepping for its next era. The revamp started with an updated tri-shield in June 2022, unveiling the stunning Wildcat EV concept.
Buick’s new design, introduced Tuesday, is inspired by the Wildcat EV. The company said its unique “Exceptional by design” language will eventually flow through the entire brand.
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