Lifeboat Foundation

This post is a collaboration with Dr. Augustine Fou, a seasoned digital marketer, who helps marketers audit their campaigns for ad fraud and provides alternative performance optimization solutions; and Jodi Masters-Gonzales, Research Director at Beacon Trust Network and a doctoral student in Pepperdine University’s Global Leadership and Change program, where her research intersects at data privacy & ethics, public policy, and the digital economy.

The ad industry has gone through a massive transformation since the advent of digital. This is a multi-billion dollar industry that started out as a way for businesses to bring more market visibility to products and services more effectively, while evolving features that would allow advertisers to garner valuable insights about their customers and prospects. Fast-forward 20 years later and the promise of better ad performance and delivery of the right customers, has also created and enabled a rampant environment of massive data sharing, more invasive personal targeting and higher incidences of consumer manipulation than ever before. It has evolved over time, underneath the noses of business and industry, with benefits realized by a relative few. How did we get here? More importantly, can we curb the path of a burgeoning industry to truly protect people’s data rights?

There was a time when advertising inventory was finite. Long before digital, buying impressions was primarily done through offline publications, television and radio. Premium slots commanded higher CPM (cost per thousand) rates to obtain the most coveted consumer attention. The big advertisers with the deepest pockets largely benefitted from this space by commanding the largest reach.

Many people reject scientific expertise and prefer ideology to facts. Lee McIntyre argues that anyone can and should fight back against science deniers.
Watch the Q&A: https://youtu.be/2jTiXCLzMv4
Lee’s book “How to Talk to a Science Denier” is out now: https://geni.us/leemcintyre.

“Climate change is a hoax—and so is coronavirus.” “Vaccines are bad for you.” Many people may believe such statements, but how can scientists and informed citizens convince these ‘science deniers’ that their beliefs are mistaken?

Continue reading “How to Talk to a Science Denier — with Lee McIntyre” »

Circa 2019 o.o

Acclaimed Harvard professor and entrepreneur Dr. David Sinclair believes that we will see human life expectancy increase to at least 100 years within this century. A world in which humans live significantly longer will have a major impact on economies, policies, healthcare, education, ethics, and more. Sinclair joined Bridgewater Portfolio Strategist Atul Lele to discuss the science and societal, political, systemic and ethical implications of humans living significantly longer lives.

Recorded: Aug 30 2021

Continue reading “Preparing For a World With Longer Life Expectancy” »

What is the most pressing issue in AI ethics at the moment? Here is what our group of experts had to say.

This blog summarizes a recent Zoom call with scholars, professionals and clergy on AI ethics and human dignity.

Human Factors, Ethical Artificial Intelligence, And Healthy Aging — Dr. Arathi Sethumadhavan, PhD, Head of User Research, AI, Ethics & Society, Microsoft Cloud+AI.

Dr. Arathi Sethumadhavan, Ph.D. is Head of User Research for AI, Ethics & Society, at Microsoft’s Cloud+AI organization, where she works at the intersection of user research, ethics, and product experience.

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We’ve been chatting with the winners of VentureBeat’s Women in AI awards. Here are the conversations, covering ethics, regulation, and more.

What transpires in comedies and cartoons when a character has a devil on one shoulder and an angel on the other is not far off from people’s perceptions of the real world, finds a new study from the University of Waterloo.

Intended to illustrate the characters’ decision-making dilemma with comedic results, the moral character and motives of the supernatural beings are obvious. And people have similar expectations when it comes to individuals they see as good or bad.

The researchers explored expectations about how good and evil individuals respond to requests. The researchers were interested in understanding why movies and folktales often depict the devil and demons as eager to grant accidental requests, whereas angels are not depicted this way.

The late 21st century belongs to Superhumans. Technological progress in the field of medicine through gene editing tools like CRISPR is going to revolutionize what it means to be human. The age of Superhumans is portrayed in many science fiction movies, but for the first time in our species history, radically altering our genome is going to be possible through the methods and tools of science.

The gene-editing tool CRISPR, short for clustered regularly interspaced short palindromic repeats, could help us to reprogram life. It gives scientists more power and precision than they have ever had to alter human DNA.

Continue reading “The Era of Genetically Modified Superhumans” »