Lifeboat Foundation

Uber, the multibillion-dollar on-demand rides company, wouldn’t be able to execute its global grand plan without the million drivers who have offered rides on its platform. Over the past five years, the company has relied on myriad tactics to lure new drivers in and keep them happy: rallies, ads, word-of-mouth, even a quarterly magazine. Now it’s trying another strategy: a videogame.

The company today released UberDRIVE, an iOS game that essentially mimics what it’s like to drive for Uber. Players “pick up” passengers and drive them from point A to point B. The more efficient the route they choose, the more points they can rack up in the game. If players earn consistently high ratings, they can unlock new cars and explore new areas of the city. The game also includes fun facts on important landmarks in the city, as well as a “trivia mode” where riders quiz drivers (the player) on certain destinations on the map. At launch, the game only includes a virtual San Francisco, though it’s available to play nationwide. If the game is successful, Uber says it will add new cities to the app soon. Read more

“‘When you’re seeking to preserve a historic house, there may be layers, it may have been lived in by many different people. Mount Vernon had been lived in by George Washington’s descendants, so they made a decision to restore it to George Washington’s time and erase this later history. Do you make the same kind of decision with games?’” Read more

Vannevar Bush’s prediction, half a century later, rings true: “The world has arrived at an age of cheap complex devices of great reliability; and something is bound to come of it.”

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“When you consider that one of the most vulnerable targets of violent extremism are kids who don’t have access to education, we really had to try and make the art captivating and yet simple enough to explain the story to someone even if they can’t read the words,” Aftab told Hyperallergic.

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“We are interested in now, most of us,” says Robert Grass, a researcher in chemistry at ETH Zurich. “We buy our furniture in Ikea. We don’t care if in 10 years it falls apart. With information it is similar. We don’t think into the future.”

But Grass isn’t like most of us. His team, which is exploring how to use DNA as a data storage mechanism, is one of several academic and commercial entities grappling with the challenge of protecting data against the elements over time spans stretching out to millions of years. Read more

“The internet didn’t create this kind of story: in fact, it’s probably the oldest narrative form of all. This is narrative as a rolling multitude of voices; a story that has no controllable ending, fading instead into a network of other tales told by a network of other people. It is the narrative of everyday life, of friends we know well and not-so-well, and the ways we use their narratives to prop up our own. We know this kind of story as deeply as we know language. This has huge implications for writers. It reveals that we’re not as keen on neat narrative arcs and emotional closure as we thought we were.” Read more

Hal Hodson | New Scientist
“The focus is on medical applications to begin with…but the fact that it can sit discreetly behind an ear means that all kinds of other applications are feasible. No one wants to wear a headset constantly, but applying a hidden electronic tattoo once every two weeks is more acceptable.” Read more

Harnessing “Black Holes”: The Large Hadron Collider – Ultimate Weapon of Mass Destruction

Why the LHC must be shut down

Continue reading “CERN-Critics: LHC restart is a sad day for science and humanity!” »