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Prototypes, slideware and vaporware is easy. LG showed a cool prototype self driving concept car at CES 2024. There was also new AI marketing buzzwords and AI promises.

The concept car has swiveling seats so that passengers can look at any direction. There were also great LG screens to immerse passengers with video.

Real AI is emerging this year but there will also be a lot of AI Hype.

While already deployed for the likes of NASA and ESA for several years, Zeiss’ hologram-generating Multifunctional Smart Glass technology is only now gearing up for mass production. The results could be interesting.

Zeiss’s Multifunctional Smart Glass has been a core and expensive bespoke component of space missions for some years now, the tech having been developed primarily for deployment with the likes of NASA and ESA that can afford it for mission-critical uses. Calling what it results in a hologram is a bit of a cheat — these images don’t float free on their own; instead, they’re generated within a thin, transparent layer sandwiched between glass sheets to which ultra-high-precision optics are attached.

Still, the effect is convincing. The image layer is 92% transparent. Zeiss reckons the holographic functionality can turn any glass surface (windows of buildings, transparent screens, side windows of vehicles, etc) into an on-demand communication screen.

There was a flurry of activity towards the end of the year as large corporations look to establish local HQs. Other firms that have recently received such licenses are Airbus SE, Oracle Corp. and Pfizer Inc.

Saudi Arabia announced the new rules for state contracts in February 2021, saying it wanted to limit ‘economic leakage’ — a term used by the government for state spending that can benefit firms that don’t have a substantial presence in the country.

A key part of Crown Prince Mohammed bin Salman’s economic agenda has been to limit some of the billions in spending by the government and Saudi citizens that leave the country each year. Government officials want to stop giving contracts to international firms who only fly executives in and out of the kingdom.