Nov 9, 2015
Inside Apple’s perfectionism machine — By Lance Ulanoff | Mashable
Posted by Odette Bohr Dienel in categories: business, computing
“For those struggling to understand what Apple is up to, it might be best to imagine the Apple logo as a giant, rose gold-colored apple sculpture that’s being polished beyond perfection, to some sort of ideal, a level of quality that is so undeniable that no competitor dares forget it.”