Lifeboat Foundation

When the consumers (who happen to be your primary customer) of your product doesn’t seem to be fully aware of your product; then you have indeed a broken product marketing and launch awareness program. And, if industry is also part of that picture; you may have an even bigger challenge.

After our latest US consumer research in October 2015, we wanted to find out if the trends we were seeing in the survey data held for a larger, more international pool. In December, we surveyed over 1,000 respondents throughout the United Kingdom about their awareness of virtual reality, interest in purchasing headsets and trying applications, and their concerns.

With everyone from Facebook’s Mark Zuckerberg to analysts at Goldman Sachs boldly claiming VR as the next computing platform, we believe it is critical strategic decision makers — product managers, marketers, and investors alike — better understand the industry’s potential early adopters and what they really want from our industry.

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The company’s new program, called Quill, allows an illustrator to create work directly in VR—and then turns the drawings into animations.

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We’re going to see many more of these types of announcements coming — Inside Lucasfilm’s “Star Wars” VR Project.

The ILMxLab expects to make many more VR experiences for “Star Wars” and other films, and for every VR platform.

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I agree with AMD; Microsoft has released its VR for developers. A Console VR should prove to be very interesting over the next year.

AMD’s director of VR, Daryl Sartain, believes that virtual reality for consoles, is positive for the PC Front and to get VR into the market.

Continue reading “AMD’s Director Of VR Believes Console VR Is Positive For PC Front” »

BEIJING, Jan. 28, 2016 /PRNewswire/ — Today, Light Chaser Animation released Sent, its second work in virtual reality and its first VR story short.

Lately, some key figures in the movie industry have questioned the viability of narrative storytelling in the VR medium. Sent is Light Chaser’s first attempt in answering the question.

The 5-minute, 40-second short tells the story of an emoji “Goodbye.” The narrative begins inside the phone of a boy who is having a quarrel with his girlfriend. Behind the chat screen, all kinds of emoji characters are gathered and vie to be chosen and applied to the conversation. When the boy selects “Goodbye,” the emoji embarks upon a magical journey that would turn things in surprising ways for all.

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A cheaper way for VR wear for consumers; are consumers potentially being ripped off?

The Oculus Rift finally went on sale, but that $600 price tag is a bit too steep for some to justify. Fortunately, VR doesn’t have to be expensive. Take this virtual reality cycling rig that someone created for $40.

It’s the work of Paul Yan, who’s the animation director at Toys for Bob — the studio that developed Skylanders and kicked off the toys-to-life revolution. He previously figured out how to build an “Arduino thing” that could talk to a smartphone via Bluetooth LE and he wanted to put his contraption to good use.

Continue reading “VR cycling setup created for just $40” »

VR membership HUB (YouTube for VR) ; loading & sharing your own 3D content with others.

BEIJING, Jan. 27, 2016 /PRNewswire/ — Ku6 Media Co., Ltd. (“Ku6 Media” or the “Company,” NASDAQ: KUTV), a leading internet video company focused on User Generated Content (“UGC”) in China via its website www.ku6.com, today announced that the Company has entered into a strategic cooperation agreement (the “Agreement”) with 720Yun.com to enhance the Company’s virtual reality (“VR”) strategy previous announced. The company recently launched a cooperative VR community at the following website: http://www.ku6.com/c2015/720yun/.

Ku6 Media and 720Yun.com’s cooperative VR community currently features eight categories, including aerial photography, SLR (single lens reflex) photography, virtual effects, quick mode (RICOH THETA), cities, campuses, fun and business projects. The Company expects to add additional categories to the VR community in the future.

Pursuant to the Agreement, 720Yun.com will provide three-dimensional panorama technology and contents to Ku6 Media in the form of video and picture, and serve as technical support for the Company’s new VR products. The two companies will work together in exploring and developing potential business models relating to three-dimensional panorama contents.

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It’s a brave new world friends.

If you thought vintage arcades and arcade bars made for an eventful afternoon in L.A, how about a trip into the limitless worlds of virtual reality?

That’s exactly what you may able to do in just a few months with the announcement that virtual reality studio Starbreeze plans to create a VR arcade somewhere in Los Angeles later this year.

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Now this is impressive! Game Revenue could hit in less than 4 yrs $115 billion.

Virtual reality games could see revenue start in the millions and end in the billions by 2020.

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