For the past decade, AI has been quietly seeping into daily life, from facial recognition to digital assistants like Siri or Alexa. These largely unregulated uses of AI are highly lucrative for those who control them but are already causing real-world harms to those who are subjected to them: false arrests; health care discrimination; and a rise in pervasive surveillance that, in the case of policing, can disproportionately affect Black people and disadvantaged socioeconomic groups.
Gebru is a leading figure in a constellation of scholars, activists, regulators, and technologists collaborating to reshape ideas about what AI is and what it should be. Some of her fellow travelers remain in Big Tech, mobilizing those insights to push companies toward AI that is more ethical. Others, making policy on both sides of the Atlantic, are preparing new rules to set clearer limits on the companies benefiting most from automated abuses of power. Gebru herself is seeking to push the AI world beyond the binary of asking whether systems are biased and to instead focus on power: who’s building AI, who benefits from it, and who gets to decide what its future looks like.
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